Automotive

Driving adoption, performance, and growth across the automotive ecosystem.

The automotive industry keeps vehicles moving forward – longer, better, and safer.

That's where we come in.

Cobblestone Consulting helps leading automotive aftermarket companies (like Genuine Parts Company, NAPA, First Brand, and RepairPal) accelerate their business growth with custom training solutions, software tutorials, and LMS expertise. From driving adoption of point-of-sale systems to empowering front-line teams, we deliver solutions that keep your business ahead in a fast-changing industry.

Our Happy Clients

Autumn Lamb
Director of Marketing & Brand Strategy
GSP

Automotive Case Studies

Our training specialties include compliance, HR, safety, software updates, and onboarding for the automotive aftermarket and other enterprise organizations.

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Company: A department of one of the largest retail aftermarket parts distribution companies in the U.S. The parent company has over 45,000 employees.

Objective: Demonstrate how your product or service helped a particular client achieve a specific goal.

Challenges: Bring older training PowerPoints back to life by developing six eLearning modules to host on their LMS and train the field to increase Major Account sales.

Solution: The Cobblestone Team worked with the SMEs to develop newly branded, interactive, and engaging Major Account courses within a tight 30 day timeline. Cobblestone provided expert Instructional Design guidance, storyboards, and storyline SCORM courses.

Results: The new six module eLearning course was ready for employees to learn more about this cornerstone department. Educating the sales team on how best to identify and close Major Accounts has a direct impact on the bottom line. First, we introduced a series of customer-focused sales training programs as the foundation for their communication skills. Reps embraced it, supervisors monitored it, and additional support helped them gain mastery. Then we taught them how to initiate the discussion of another product to get the customer interested in exploring it more. Reps also got a deeper dive into their product knowledge, which included competitive comparisons so they could tackle that indifference.

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Company: TRACS is a division of Genuine Parts Company. Their people are responsible for sales, delivery, and merchandising for their retail accounts.

Objective: TRACS wanted to train their counter sales team on the value of recommending their application to potential customers. They needed to encourage their counter people to engage their customers in in a more persuasive discussion about TRACS.

Challenges: The sales team only have a few minutes between working with customers. They needed a short video that hit all the main benefits of the software. First, reps were order-takers; they gave the customer only what they asked for. Reps were reluctant to initiate a discussion of another product. They needed the confidence and skills to initiate the discussion. Second, reps needed not only more product knowledge, but also more information about how their product stacked up to the competition.

Solution: Cobblestone created a 4-minute engaging microvideo to teach the sales team about the benefits of the product and how to effectively communicate those benefits to customers.

Results: The client was extremely satisfied with the results of the microvideo. The sales team reported feeling more confident and knowledgeable about the product, and the client saw an increase in sales as a result of their improved communication and recommendation skills. The client has since worked with our company to develop additional microlearning videos for other areas of their business.

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Company: The National Automotive Parts Association, also known as NAPA Auto Parts, founded in 1925, is an American retailers' cooperative distributing automotive replacement parts, accessories, and service items throughout North America. NAPA TRACS is a full-featured auto shop management system designed to increase shop profitability, efficiency, and productivity.

Objective: NAPA TRACS needed a centralized Learning Management System (LMS) to deliver state-of-the-art training to employees and customers. Cobblestone helped design, configure, and deploy a learning management system to drive learning through gamification. Through internal reporting, the NAPA TRACS team was able to increase the usage of their system to increase profits for their customers.

Challenges: Training was available but needed to be organized by role and allow for reporting.

Solution: Cobblestone created a learning management strategy, including learning path development and implementation. We prioritized report development for regional managers and team leaders to stay up-to-date with their employee and customer training.

Results: Delivered on-demand training solution available 24/7 to include gamification and reporting.

Stay Knowledgeable

Cobblestone partners with leading companies in the auto care industry to provide advocacy, educational, networking, and technological resources. We work with the entire supply chain of the automotive aftermarket, from businesses that manufacture, distribute, and sell motor vehicle parts to shops that perform vehicle services, maintenance, and repair.

Your Key to Automotive Success: Join the Auto Care Association Today

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Industry Events

Cobblestone partners with the Auto Care Association to promote a variety of dynamic events, presented for all in the industry to make connections, do business, and get informed.