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Investing in Instructional Design

Updated: Feb 26

The Impact on Your Company's eLearning Success


In today's rapidly evolving business landscape, eLearning has become a popular method for companies to train their employees and up-skill their workforce. However, developing an effective eLearning course is not as simple as just uploading information onto a platform. Creating a course that engages learners, promotes retention, and meets the organization's goals requires a carefully crafted instructional design. In this blog post, we will explore the role of instructional designers in creating effective eLearning courses and how they can help your organization achieve its training objectives. Having an instructional designer create your company's eLearning courses is important for several reasons:

  1. Learning Objectives: An instructional designer is skilled in developing learning objectives that align with the overall goals of the course or program. They can ensure that the course content is designed to meet these objectives and that the learning experience is effective.

  2. Pedagogy: An instructional designer understands the principles of pedagogy and can design the course to meet the needs of different types of learners. They can incorporate instructional strategies and techniques that enhance the learning experience and ensure that the course is effective.

  3. Learning Technologies: An instructional designer is familiar with the latest learning technologies and can incorporate them into the course design. This can include interactive elements, multimedia, and other tools that can enhance the learning experience.

  4. Assessment and Evaluation: An instructional designer can design assessments and evaluations that measure the effectiveness of the course. They can also use this data to improve the course and ensure that it is meeting the needs of learners.

  5. Quality Control: An instructional designer can ensure that the course meets high-quality standards in terms of content, design, and overall effectiveness. They can also ensure that the course is accessible and meets any regulatory requirements.

When someone graduates with a degree in Instructional Technology or Instructional Design you can be assured that they have the following skills at a minimum.

  • Learning Theory: Instructional designers learn about different learning theories, such as behaviorism, cognitivism, and constructivism, and how they can be applied to design effective learning experiences.

  • Instructional Design Models: Instructional designers learn about different instructional design models, such as ADDIE (Analysis, Design, Development, Implementation, and Evaluation), and how to apply them to design effective learning experiences.

  • Needs Assessment: Instructional designers learn how to conduct needs assessments to identify the learning needs of a particular audience. This can include analyzing performance gaps, conducting surveys or focus groups, and evaluating existing training programs.

  • Course Design and Development: Instructional designers learn how to design and develop effective courses, including creating learning objectives, designing instructional strategies, and developing assessments.

  • Multimedia Design: Instructional designers learn how to design and develop multimedia elements for eLearning courses, such as video, audio, and graphics.

  • Evaluation and Assessment: Instructional designers learn how to design and conduct evaluations of the effectiveness of the course, as well as how to develop assessments that measure learning outcomes.

  • Project Management: Instructional designers learn project management skills, including budgeting, scheduling, and managing resources.

  • Educational Technology: Instructional designers learn about educational technologies and how they can be used to enhance the learning experience, such as learning management systems, authoring tools, and virtual reality.

The focus of a graduate program in instructional design is to prepare students to design effective and engaging learning experiences for a variety of audiences and contexts. Because the course developers at Cobblestone Consulting have master’s degrees in Instructional Design, you can be assured that your eLearning course will...

  • ...be designed with the latest instructional design methodologies and best practices in mind. With their advanced degrees, the developers at Cobblestone Consulting have a deep understanding of how people learn and how to design courses that are both effective and engaging.

  • ...be tailored to your specific learning objectives and the needs of your organization. The instructional designers at Cobblestone Consulting will work with you to identify your training goals and develop a course that meets those objectives.

  • ...incorporate a variety of instructional strategies and multimedia elements to enhance the learning experience. With their expertise in instructional design, the developers at Cobblestone Consulting can create courses that utilize a range of tools and techniques to keep learners engaged and motivated.

  • ...be designed to accommodate a variety of learning styles and preferences. The instructional designers at Cobblestone Consulting are skilled at creating courses that are accessible and inclusive, ensuring that all learners can benefit from the training.

  • ...be evaluated and refined to ensure its effectiveness. The developers at Cobblestone Consulting will analyze the course metrics and feedback from learners to continuously improve the course and ensure that it meets your organization's needs.

Overall, an instructional designer can ensure that eLearning courses are designed to meet specific learning objectives, incorporate effective pedagogy and learning technologies, provide quality assessments and evaluations, and meet high-quality standards. This can result in a more effective and engaging learning experience for learners, leading to improved learning outcomes.

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